Google acquires Feedburner for $ 100 Million

Google has acquired Feedburner for a consideration of $100 million according to Techcrunch. Feedburner is a web feed management company. The acquisition rumour has been in the air for some time and it is a reality now.
It is believed that Google might integrate its Adsense contextual ad program with Feedburner.
Feedburner has a large inventory of publishers utilizing services provided by it. The acquisition obviously gives advantage to Google to utilize the existing inventory of Feedburner
The existing Adsense publishers will have the option of experimenting with feed based monetization program.
What are the further changes subsequent to the acquisition of Feedburner by Google has to be seen.