Wednesday, May 30, 2007

Google to acquire DoubleClick by 2007 end!

Google is hopeful to close the web ad supplier DoubleClick deal by the end-2007. The acquisition is estimated to be $3.1 billion. Google is hopeful that the it would be able to complete the deal with DoubleClick as soon as the anti trust investigation is completed by the US federal administration. It may by recalled that Microsoft Corp. and AT&T Inc. have appealed the antitrust officials to examine the association of Google with DoubleClick since the combination could give Google too much control over online advertising. DoubleClick offers digital marketplace services that connects ad agencies, marketers and web site publishers. It is estimated to have more than 1,500 corporate client accounts.

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Thursday, May 24, 2007

Google acquires Feedburner for $ 100 Million


Google has acquired Feedburner for a consideration of $100 million according to Techcrunch. Feedburner is a web feed management company. The acquisition rumour has been in the air for some time and it is a reality now.
It is believed that Google might integrate its Adsense contextual ad program with Feedburner.
Feedburner has a large inventory of publishers utilizing services provided by it. The acquisition obviously gives advantage to Google to utilize the existing inventory of Feedburner
The existing Adsense publishers will have the option of experimenting with feed based monetization program.
What are the further changes subsequent to the acquisition of Feedburner by Google has to be seen.

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Wednesday, May 23, 2007

Checking SMS showers money!!!!!

Checking the SMS and reading them pays you money! Incredible it may sound, but the concept commercial advertising on mobile phones is picking up in India.
Commercial advertising on Mobile phones has 8 – 9 times more viewer ship than the internet or web based advertisements it is learnt. Using the mobile phones for commercial advertisements is a new concept in India.
In this concept the mobile phone users who wish to receive the commercial advertisements have to register themselves along with their mobile number with the service provider who would be sending the commercial advertisements via SMS.
Mobile users will be sent the commercial advertisements through SMS based on the interests expressed during the process of registration.

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Beware!!!!!!Internet Scams.......... (Part II)

SPOOFING: E-mail spoofing describes fraudulent alteration of e-mail “header” to make it appear that message has originated from someone or somewhere other than the actual source. Spoofing the IP Address of a machine is another variation of this. In these attacks, malicious party intercepts a legitimate communication and then controls the flow or alters the information being exchanged between tow friendly parties without each party knowing about it. The distributors of spam commonly use spoofing to hide or modify the origin of e-mail messages, so as to get the recipients to open and respond to their solicitations. Most of the spoofed emails fall into the “nuisance” category and require simple deletion. However the malicious varieties can cause serious problems and security risks.

PHISHING: the word phishing comes from the analogy of scammers using e-mail lures to fish for codes, passwords, and other personal data from the sea of internet users. It involves e-mails appearing to come from legitimate sources such as bank or a credit card issuer, with an earnest request to to verify personal information or account details. Such e-mails usually contain a hyper link and urge the addressee for online verification of his banking or credit card information, to avoid suspension or closure of her / his account. Th hyperlink however directs the users to a bogus website set up only to steal the users information. Thus phishing is based on impersonation and is a criminal activity. Most fishers use some form of technical deception to make the link in e-mails appear legitimate, so that the users do clickthrough and reach the spoofed websites. Once the users are aware of one trick, perpetrators adopt newer ways to phish.

SPEAR PHISHING: These e-mails appear to come from company’s human resource or technical support division and target a single user or a department within an organization. Once the phisher acquires sensitive information, they use it to create fake accounts in victims name, access victims accounts, ruin a victims credit or even prevent victims from accessing their own accounts.

VISHING: Vishing is a combination of voice and phishing. It leverages Voice Over Internet Protocol phones instead of misguiding hyperlinks to steal personal and financial information from the public. In this activity, a dialer calls out customers in a given region and an automatic announcement advises them to call back on certain local telephone number.
When customers call up, computerized IVR guides them into a verification routine and the visher fraudulently captures bank or credit card details of callers. In the Indian context, phone banking, net banking and online shopping are all in the early stages. Therefore it is very important for the banks credit card issuers and shopping portals to run special drive to educate the customers on new age frauds and train them on effective habits for safe and secure use of online services.

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Tuesday, May 8, 2007

Beware!!!!!!Internet Scams..........(Part - I)

HACKING: Hacking is the act of unauthorizedly accessing the internet in disguise due to the ignorance and carelessness of the users.
PHARMING: Is an act hwere the hacker redirects the traffic from a legitimate website to another fake website, thereby prompting the users to provide the confidential information like the user name, pass word, and other security questions or PIN numbers of debit and credit cards.
In the act of PHARMING even if the user types in the correct URL or the web address the hacker will still be able to redirect the user to a fake site.

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All new Hotmail with 2 GB space launched

Micosoft has launched its all new e-mail service in 36 different languages on Monday in 12 markets in Asia including India.
The new Hotmail service offers offers a storage space of 2GB. It is learnt that the new look Hotmail resembles the Outlook Express, the mail application in windows platform. To further augment the live experience to the users Microsoft is contempating to introduce drag and drop feature, instant messaging in the mail itself similar to the Gmail service.
The new changes incorporated are based on the basis of the input provided by an estimated 20 million beta users says a company report.
It may be recalled that the Hotmail service was launched in 1996 as a free web mail service by Sabeer Bhatia and Jack Smith who later sold it to the Microsoft in 1998 for a consideration of $400 million.

The following are the new features in Windows Live Hotmail
  • Windows Live Hotmail offers the messages preview without leaving the inbox
  • Drag-and-Drop organization
  • Easy importing of Microsoft Outlook contacts
  • One click control over junk and scan e-mails
  • Right click power-reply, delete and forward
  • 2 GB storage

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Saturday, May 5, 2007

Self expression and sharing stories influence blogging

Creative self expression and sharing the stories are reasons for maintaing a blog and to blogging for many people says a survey report conducted by Pew Internet organization. For a detailed report click here http://www.pewinternet.org/

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